How MarketResponse transformed its project approach with Gorilla Services and monday.com

Amspec 2
Theo van der Steen
Theo van der Steen Operational Director

MarketResponse is a leading research and consultancy firm that helps organisations make better decisions based on data, customer insights and AI. They specialise in customer and employee experience, brand and reputation, and target group segmentation. Their clients operate in a wide range of sectors, including government, energy and financial services.

Market Response

 

“When I arrived, there were hundreds of Excel files, each with their own sub-administrations.
You really had no idea how to gain insight,”
Van der Steen recalls.


What started as a search for better project management turned into a radical redesign of work structures and collaboration.
With monday.com as the central hub and Gorilla Services as the experienced implementation partner.

.

.

.

.

ICT

Fragmented tools

Excel, Asana, Miro, Teams, and email all mixed together

No central overview

No insight into project progress and capacity

Inefficient cooperation

No shared structure or workflow

Five types of registration

Each team has its own approach

Limited steering information

Reports not available across the organisation

Low transferability

Taking over difficult work in the event of absence

One central working environment

For projects, time and collaboration

Scalable processes

Structure for growing teams and customers

Understanding capacity

Control over planning and deployment

System integrations

Integration with Salesforce and Exact

ISO-compliant workflows

Standardisation and quality assurance

Transparency in data

Real-time dashboards and reports

Amspec 2

The solution

Monday.com was chosen as the central hub. Gorilla Services was brought in as the implementation partner and guided the entire process: from process analysis to design and adoption.

“We literally sent our ‘way of working’ documentation to Gorilla Services.
They built the setup, we provided feedback, and together we developed something that worked.”

.

.

.

.

.

  • Start with a pilot within one team to test and learn

  • Setting up project management in monday.com

  • Expansion with time registration via flexible time trackers

  • Quickly switching gears when the existing time registration system unexpectedly failed

  • Integration of acquired company (Underlined) and link with Salesforce

  • Support with internal documentation, working methods and team training

  • Smart integrations with Exact, Power BI and other tools

Results

monday.com Work OS 5

Central overview

One central hub for all projects (research, data, development)

240613-114735-GITD_GORILLASERVICES-RUDGRCOM-R3A_6955-3000px

Improved cooperation

Better cooperation, more peace of mind and control within the organisation

monday.com Onboarding session

Time registration

Fully integrated time tracking within monday.com

monday.com Work OS 13

External collaboration

Collaborate with customers via Monday instead of email or separate tools

monday.com Masterclass: Bouw je Workflow vanaf Scratch 1

Integrations

Integrations with Salesforce, Exact, and Power BI for real-time reporting

240613-135530-GITD_GORILLASERVICES-RUDGRCOM-R3B_1530-3000px

Compliance

ISO compliance and internal processes incorporated into fixed workflows